SUPs of Tomorrow
Laird’s latest passion is paddle surfing, a sport he’s helped make popular worldwide with water sports enthusiasts of all ages and abilities. PUMA saw an opportunity to extend the Juan K – Laird Hamilton design partnership beyond a concept surfboard and into a range of stand-up paddleboards for consumer use. These limited edition carbon fiber stand-up paddleboards (SUPs) will take inspiration from the Mar Mostro Volvo 70 hull design, both ergonomically and through the use of the same ultra-lightweight carbon fiber materials. Made in the United States, the boards feature the bright red tentacle design, matching PUMA’s Mar Mostro. This marks the first time that boat hull design innovation will be applied to paddleboards.
The PUMA/LAIRD SUPs are set to debut to the trade at Outdoor Retailer this August in Park City, Utah (USA), with broader consumer availability in time for the Volvo Ocean Race Start this November. 
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